Whole Body Cryotherapy (WBC) was first utilized in 1978 in Japan by Dr. Yamaguchi, to treat Rheumatoid Arthritis. Cryotherapy is: exposing your body to -184 F degree temperatures for about three minutes. The extreme cold sends electrical impulses to the brain’s central nervous system indicating the body must prepare to survive. This activates the body’s defense mechanism and the blood rushes to vital organs to protect them from extreme cold. Now that the body has transported the blood to the core, the blood begins to be enriched with oxygen, collagen, erythrocytes and other beneficial nutrients during the hyper-production period. Vasodilation begins after you have exited the chamber. During this time your body is transporting the new nutrient dense blood into your skin, muscles, tendons, ligaments and soft tissue. Whole Body Cryotherapy allows your body to access & release valuable naturally-occurring biochemicals that are active in relieving pain, reducing inflammation, increasing metabolism, deoxidizing & ridding the body of detrimental toxins. Many celebrities have tried Cryotherapy and have realized the benefits for a multitude of different reasons. From people wanting to lose weight to others wishing to recover from injuries. Cryotherapy has so many benefits to offer for anybody.